Millennial Fast Food Trends: Affect on the Fast Food Industry

Fast Casual Eateries, Millennials and the Evolution with the Fast Food Industry in America

When we think of ready made meals restaurants, we think of slimy fries, burgers, fried rooster, sugary pastries and calorie-laden soft drinks. This phenomenon is the case in America for a quite a while with fast food franchises for instance McDonald’s, Wendy’s, Burger Ruler and White Castle owning the market. However , over the past two decades, fast food in America has slowly but surely changed from greasy fries and burgers at McDonald’s to deli sandwiches and milkshakes at Panera Loaf of bread or Chipotle. This sensation is known as the rise in the ‘fast casual’ restaurants which offer the casual dining experience of healthy, organic meals made out of produce that is sourced locally but served at the acceleration and convenience that one would likely experience at a fast food diner. This trend points to any fast-food industry that is adjusting and becoming healthier while continue to maintaining the convenience and the comparatively low price point that created fast food restaurants so successful in the first place. This essay will show evidence on how the fast-food in America is changing by means of becoming healthier, exotic, custom, ethical and ambient along with the role that fast everyday restaurants and Millennials are usually playing in driving that change.

The main driver of this shift inside fast food industry is the improved health consciousness of Americans. Based on Miller (182), the organic food movement which was established in the 1960s has been very successful in educating Americans about the dangers of highly processed foodstuff, Genetically Modified Organisms (GMOs) and the poisonous pesticides which can be used in modern agriculture. Rather, the movement implored Tourists to eat locally grown meal natural and healthy foods. The success of this activity has had a detrimental impact on traditional fast-food restaurants who have generally come under attack regarding selling high-calorie meals which might be unhealthy and cause being overweight, diabetes and high blood pressure. Traditional fast food restaurants have also been arrested of advertising unhealthy dinners to children and using unnatural and highly refined components to make their meals. This kind of increased health consciousness has resulted in reduced sales in fastfood restaurants and constant dangers of class action lawsuits via those who think their health issues have been caused by eating ready made meals (Dixon et al. 104). In order to deal with this phenomenon, fast food restaurants have increased the number of healthy meals individual menus, but their subscriber base has not been very high.

The rise of fast casual restaurants is usually attributed to the fact that they function healthy food with the same ease as fast food restaurants. Eagan (178) reports that it is due to this health consciousness the “number of diners browsing fast-casual restaurants grew on ten times the rate of traffic to fast-food restaurants through 1999 through 2014. ” Fast-casual restaurants have grown throughout popularity due to their healthy, new made offerings at a low price as well as high convenience. Food stores such as Panera Bread in addition to Chipotle are fast informal restaurants that have succeeded throughout providing healthy meals quickly. These restaurants have self-service kiosks and drive via windows to compete successfully with fast food restaurants by offering healthy meals in a quickly and convenient manner (Treflis Team 1). It appears that the future of fast food in America will include far more fast-casual restaurants.

The tastes of Americans have also changed, with Millennials being more adventurous using their food tastes. Due to the climb of social media, Americans have become more aware of exotic cuisines such as Mexican, Greek, Jewish, Italian and Chinese plus they are more willing to try them (Williams 1). Moreover, feeding on exotic meals and leaving a comment them on social media enhances the social capital of Millennial leading to a sharp rise in all their demand. Since traditional junk food restaurants still offer regular meals such as burgers, french fries, and chicken they are being edged out by fast-casual restaurants which offer a wide range of exotic meals which customers can certainly customize in a dozen various methods. The ability to customize meals is specially important to Millennials who are now the dominant working generation in America as they see foods as an extension of their style (Eagan 177). These tendencies point to a future where junk food will consist of exotic as well as international cuisines which will be really customizable.

An additional shift in food approach that has been experienced in America is the increased need to eat within an environmentally friendly and socially cognizant manner. There is an increase in the requirement to eat food that has been sourced locally to support local farmers and native economies and also to eat food which includes is grown in an environmentally friendly manner (Miller 182). Frequently , the food served at traditional fast food restaurants violates these ideals as the breeding of such animals is done in galetas, the food is grown employing pesticides, and they do not assist local farmers. On the other hand, fast casual restaurants often espouse these ideas and more Americans, especially Millennials are choosing rapid casual restaurants over regular fast food restaurants to express their beliefs on ethics involving food sourcing. In the future, fast food is likely to be ethically sourced coming from local farmers using organic and pasture raised materials.

The grow of social media and the prefer to share one’s activity with regard to social capital has also improved what Millenials require associated with fast food joints by growing the patronage of sites and food that is graphic perfect, and that can be posted on social media sites such as Instagram (Williams 1). Social media requires that will restaurants have great atmosphere and artistically presented foods that is ‘Instagram ready’ regardless if they are not fine dining dining establishments, and they are willing to pay a little more for your experience. Fast-casual restaurants including Chipotle have capitalized with this by having a brick and iron theme with high ambient lighting that has attracted Millennials throughout droves (Dixon et jordlag. 104). These changes imply that traditional fast food restaurants will be edged out by fast-casual restaurants which provide a fantastic ambiance that can provide social networking likes for Millennials. From this trend, it looks like fast food restaurants will have to become posh for you to compete effectively.

These changes in the fast food sector can be attributed to the coming of age of millennials who are today working and have disposable revenue to spend eating out, their behaviour about healthy food and the life values of food sourcing and also production have played an important role in making fast food far healthier and fueling the grow of fast-casual restaurants. As outlined by Williams (1), Millennials will also be more likely to cook their food than to eat out which can lead to a decline in eating out generally as more of them get into the job market place and are earning salaries. Web 2 . 0 has also fueled these modifications as it has made exotic repas more popular and also required that dining places become more chic and circling so that they can take photos and also post them online inside social media sites. The internet has also made it easier for in spread the communication of healthy food, environmental consciousness, ethical food sourcing and the dangers of refined food to help more people than before. That generation will continue to affect not only the fast food market but food trends generally.

From the preceding discussions, it is clear how the fast food industry in America is definitely poised for significant changes as a result of increased health awareness, fast casual restaurants, along with the Millennial generation. The future of ready made meals is likely to include healthier meal, exotic food, ethically taken ingredients, and more choices. Also, fast food restaurants are likely to be more chick and ambiently furnished even as they focus on portion food as fast as possible through self-service kiosks, online ordering, along with drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers these changes in the fast food industry.

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